Although the concept of gamification has been around for centuries, it has recently made a huge leap into the digital world and it only makes sense that associations join in the ride. Using awards and badges to motivate people is nothing new, but taking that concept and dressing it up a bit to attract the younger generation will behoove the future of associations.
Millennial’s and Generation Y have spent much of their lives in the world of gaming systems, the internet, and they have an impressive knowledge of social media. Adding a little spice to the association setting by creating discussion boards, leaderboards, and scavenger hunts will create an atmosphere that encourages learning. Challenging them by gamifying events, training, or further education will show younger members that associations care to keep up with the ever changing times.
Kristen Matthews, an influencer in marketing expert puts it well when she says that by using gamification in various ways there is an emotional connection made which will result in a relationship with the audience rather than simple brand awareness (convinceandconvert.com) According to Matthews, more than 70% of the world’s largest 2,000 companies were anticipated to have used at least one gamified application by year-end 2014.
Conferences are a great way to include gamification. Scavenger hunts will engage attendees as well as make exhibitors known to those who would otherwise pass them by. Leaderboards and social media posting challenges are successful in piquing interests as well. Friendly competition and exploration tap into the interests of many attendees which will make for conversation about the conference long after it has ended.
Gamification is so much more than games in the workplace or at events. It is making education interesting. It is not only getting the brand out there but it is creating relationships. As we continue to move forward into the 21st century, gamification will only continue to evolve and advance. Let’s get our Millennials and Gen Yer’s on board. Not only will they learn from those of previous generations, but Baby Boomers and Generation X could learn a thing or two from them.
Check out our webinar on this topic April 19th: https://www.eventbrite.com/e/gamification-for-events-tickets-32635549808