What is a Push Notification?
If you feel confused on the topic of push notifications, you are not alone. When we staff the support booth at our clients conferences, we get these questions all the time. Basically a push notification, or push notice, is a short message (usually around 110 characters or less) that is sent out to any user with your mobile app installed on their device.
Create a Push Strategy
Jumping in without a plan can be harmful to your user experience. This is especially true if you have more than one person at the push controls. Having a strategy that all staff can work towards goes a long way to a great user experience.
Creating a Push Strategy may sound complicated or time consuming, but it does not have to be. At it’s core, a good push strategy should define...