Creating a solid app with a team of people is just the beginning. Measuring and analyzing the use of your app is key to app success. Carefully tracking progress not only aids in understanding how your app is being utilized, but it enables you to focus on whether to adjust features, or devote more energy toward promotion of the app. By measuring information like shares, comments, likes, and bookmarks you can get a good feel for what your members want more of and content that you should reconsider.
Through measuring results of their app, the American Architectural Manufacturers Association discovered a 300 percent user gain in year over year growth and a 200 percent increase in screen views. Likewise, keeping attuned to app activity, the Institute of Food Technologists (IFT) found that from 2015 to 2016 there was a 14 percent increase in engagement. IFT reached nearly 10,000 likes and 54,000 bookmarks from 9,400 members. Without analytics and measurement they wouldn’t know how they were doing and whether the content in their app was working. the Professional Convention Managers Association (PCMA) Vice President of Business Innovation Jason Paganessi states, “Looking at analytics is critical.” This enabled his business to concentrate their energy and resources where necessary, saving them excessive amounts of time.
Measuring and analyzing app results does not have to be complex. “Keep it simple,” Paganessi advises. Changes should be done one step at a time.
For more information with regard to analytics and metrics please see the full article published in Association Forum of Chicagoland’s Forum Magazine.