Posts tagged "teamwork"

Iteration: One Key Element of Design Thinking

Recently I was doing some research on a new technology and I was reminded of the value of iteration. During the research I noticed a very large number of failed attempts of getting the new technology to work. This reminded me of similar past experiences where trying something new often caused many, many failed attempts before something of value or usefulness was produced. It was a good reminder for me that many attempts actually produce very valuable insights. Each failed attempt is a painful experience, an emotional experience. That emotional experience forces a memory of what does not work. This emotional connection allows us to move forward in a new direction away from the failed attempt. The cycle of build, test, fail, feedback, learn and iterate, is invaluable to the development process that can be accomplished in no other way.

It is this process that design thinking emphasizes. Design Thinking is an approach whereby this process is accelerated allowing multiple iterations and in much shorter timeframe. The end result is a shorter time to a useful product or solution.

What problem would you apply Design Thinking to in your organization?  Comments welcome.

App Engagement Validation from Analytics and Metrics

Creating a solid app with a team of people is just the beginning.  Measuring and analyzing the use of your app is key to app success.  Carefully tracking progress not only aids in understanding how your app is being utilized, but it enables you to focus on whether to adjust features, or devote more energy toward promotion of the app.   By measuring information like shares, comments, likes, and bookmarks you can get a good feel for what your members want more of and content that you should reconsider.

Through measuring results of their app, the American Architectural Manufacturers Association discovered a 300 percent user gain in year over year growth and a 200 percent increase in screen views.    Likewise, keeping attuned to app activity, the Institute of Food Technologists (IFT) found that from 2015 to 2016 there was a 14 percent increase in engagement.   IFT reached nearly 10,000 likes and 54,000 bookmarks from 9,400 members.  Without analytics and measurement they wouldn’t know how they were doing and whether the content in their app was working.  the Professional Convention Managers Association (PCMA) Vice President of Business Innovation Jason Paganessi states, “Looking at analytics is critical.” This enabled his business to concentrate their energy and resources  where necessary, saving them excessive amounts of time.

Measuring and analyzing app results does not have to be complex. “Keep it simple,” Paganessi advises. Changes should be done one step at a time.  


For more information with regard to analytics and metrics please see the full article published in Association Forum of Chicagoland’s Forum Magazine.

Teamwork - The sum of the whole is greater than the sum of the parts.

What an incredible thing that can happen when people work together. Working independently it's each of us sitting in our offices, each staring at our individual screens working on our little part of the project making some small progress.  But when the heat is turned up, and the deadlines are looming, suddenly an idea comes to mind. "Hey let's all go into the Strategy Room and work on this project so we can deliver.”

When this happened to our team recently, not only did we tune into what each was working on but we also learned how their part affected our part. This had the effect of rapidly accelerating the rate of progress. We could see the efforts others were making and this encouraged us to push forward with our part. 

Working together actually produces more creative energy. Sharing in the thoughts as the project is developed, increases the communication speed and adds to the overall collaborative and creative process.           

The end result is a project that is delivered faster, more creatively and more integrated with individual functions operating as a whole. In the end teamwork does the job very very well!

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