Posts from 2017-03

They Gamified My Cereal! 


We have been preparing a presentation for our webinar on gamification next month, so the topic was on my mind.  This morning I was surprised to see a game on the back of my Honeycomb cereal (yes I'm still eating kids cereal once in a while). Actually I was not too surprised to see a game. In the past they've had activities like a maze or Where's Waldo game. But now they have jumped on board the Social Meda and engagement train. "Its not about what you do, it's how you make it yours", is the heading on the back of the box.  "RU Honeycomb 2 UR Core?", they ask. They specifically call out to skateboarders, music lovers and gaming. They give examples of the kinds of posts you could make.  Highest number of cereal pieces stacked, unusual foods to eat the cereal with.  They suggest posting a video to show "what makes you an original, like Honeycomb."  Brilliant! 

This is a good example and reminder that almost anything can be gamified with a little creativity.  Brands are not just selling, they are engaging and including.  Gathering info from the community about their product.  If they are listening to the responses, they are likely to learn a lot about the community.  Non Profits could use this same strategy to engage and learn from members.  You may want to skip the videos on cereal stacking :-)

What is the most unusual thing you have seen gamified?

Check out our webinar on Gamification.

Iteration: One Key Element of Design Thinking

Recently I was doing some research on a new technology and I was reminded of the value of iteration. During the research I noticed a very large number of failed attempts of getting the new technology to work. This reminded me of similar past experiences where trying something new often caused many, many failed attempts before something of value or usefulness was produced. It was a good reminder for me that many attempts actually produce very valuable insights. Each failed attempt is a painful experience, an emotional experience. That emotional experience forces a memory of what does not work. This emotional connection allows us to move forward in a new direction away from the failed attempt. The cycle of build, test, fail, feedback, learn and iterate, is invaluable to the development process that can be accomplished in no other way.

It is this process that design thinking emphasizes. Design Thinking is an approach whereby this process is accelerated allowing multiple iterations and in much shorter timeframe. The end result is a shorter time to a useful product or solution.

What problem would you apply Design Thinking to in your organization?  Comments welcome.

Crowdsourcing - What is it good for?

Crowdsourcing allows business to take innovation and creativity to a new level by collecting information from hundreds of minds and varied experiences. It allows anyone to contribute their ideas leaving race, gender, social standing, out.. There are a plethora of ways to utilize crowdsourcing for your next association conference that will engage your crowd and keep them talking after it ends.

One form of Crowdsourcing is Gamification. With gamification, you can motivate attendees to contribute valuable ideas with a friendly competition through leaderboards and rankings. Or for those less competitive, send them on a scavenger hunt, enabling vendors to reach out people who might not have otherwise visited their exhibit.

Crowdsourcing can be brought into individual sessions as well. Interacting with your crowd is now a lot more effective with interactive games and scores appearing on the big screen in real time.  Ask them questions and have them report back via phone app.  And traveling the room with a mic is a thing of the past. Have them submit their questions using their phone, allowing the speaker to choose what they would like to answer.

After the conference, save valuable conference information in the conference app to be referenced year around.  Questions that weren’t able to be answered during sessions can be placed on the app as well as any other additional information vital to the conference.

Bringing your conference into the 21st century through technology and crowdsourcing is a great way to boost interest in annual events.   “Crowdsourcing provides a platform where age, gender, race and education no longer matter. Only the quality of work matters.” (Jeff Howe “Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business”)   .  Allowing diversity through worldwide problem solving encourages creativity, innovation, and working together.  

If you are interested in learning more, check out our live webinar on Crowdsourcing and experience it first hand during the webinar.

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