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Posts from 2017-01

App Engagement Validation from Analytics and Metrics

Creating a solid app with a team of people is just the beginning.  Measuring and analyzing the use of your app is key to app success.  Carefully tracking progress not only aids in understanding how your app is being utilized, but it enables you to focus on whether to adjust features, or devote more energy toward promotion of the app.   By measuring information like shares, comments, likes, and bookmarks you can get a good feel for what your members want more of and content that you should reconsider.

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Gratitude is Stronger than Caffeine

Attitude is everything!  That has been my experience.  Recently I was working the mobile app support booth at an event we serve.  It was a large event. The users had lots of questions, mostly about Wifi, not the mobile app.  I helped hundreds of people over the course of a few days and it occurred to me that attitude is so important, both my own and that of the customer.

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